Experience Points Video Series
Part game show, part expert discussion, all Customer Experience.
Experience Points was an entirely new media property, designed to engage audiences and drive brand recognition using a format totally different than the formal B2B personal normally associated with the Avtex voice.
Each episode of Experience Points consisted of three games - Think Fast, Fake or Fact, and What Happened!? - in which Customer Experience thought leaders compete to earn money for the charity of their choice.
The Experience Points property included project management, video production, podcast production, social media advertising, blog development, web design, and graphic design.
Winner
Content Marketing Awards: Best Use of Influencer Marketing
Gold Hermes Awards: YouTube Video
Gold Hermes Awards: Video Series