I am an experienced creative - focused on design, video, and content - with 15+ years of success helping organizations create, steward, and evolve bold brand identities that scale with growth, build customer loyalty, and increase revenue.

I bring expertise with B2B technology, medical device, education, and legal industries, and have built my career around using data and innovation to deliver award-winning, revenue-generating results. Centering my approach on a foundation of audience data and customer insights, I believe in using visuals and words to create compelling narratives that inspire action.

I have been recognized as a strategic, operational thinker – identifying clear direction through complex and ambiguous situations, building teams from the ground up, and partnering closely with cross-functional experts in digital marketing, demand generation, business development, and marketing operations.

I thrive in highly collaborative work environments, and excel at building and growing teams.

As a professional

  • I believe that healthy team cultures start with empathy, compassion, and humanity.

  • I let data tell the story, informing best-practice tactics and driving innovation.

  • I continually experiment, always trying to maximize the potential of people and projects.

  • I gather feedback and ideas from everyone at the table, leaning into dialogue.

  • I celebrate successes through genuine, authentic recognition.

  • I believe that successful teams are built on a foundation of trust, autonomy, and empowerment.

  • I embrace a player/coach approach, rolling up my sleeves when needed.

As a person:

  • I love stories - from ads that move me to science fiction that transports me to another world.

  • I am a globe-trotting traveler with a mission to seek out new experiences.

  • I am a proud dog-dad to Juneau the Bernedoodle, and husband to my wife Grace.

  • I feel most at home in the kitchen, experimenting with new ingredients and recipes.

  • My StrengthsFinder Top 5 are: Maximizer, Communication, Strategic, Input, and Individualization.

 

RECENT ACCOMPLISHMENTS

  • Oversaw content and creative contributions to marketing initiatives influencing $100M in annual revenue.

  • Created and deployed content strategy that exceeded annual content creation goals by 34% and increased content views by 381%.

  • Increased B2B corporate blog and news readership by 120%, year over year

  • Provided creative direction and project management for digital marketing campaigns driving a 330% increase in key asset consumption.

  • Increased social media followers by 22% and engagement by 750%.

  • Coordinated website strategy for TTECdigital.com, Avtex.com, and VoiceFoundry.com, exceeding annual website visits goal by 15%.

  • Strategized, optimized, and promoted website content, increasing year over year sessions by 21% and unique visits by 10%, while decreasing bounce rate by 4%.

  • Oversaw internal creative services, providing sales enablement support and internal branding company-wide.

  • Directly supervised a team of thirteen, including graphic design, video production, content strategy, copywriting, social media strategy & production, project management, recruitment marketing, and internal communications.