The Big Book of Customer Experience
A core thought leadership asset for Avtex, this longform eBook centered on asking audiences “when was the last time an experience stopped you in your tracks?”. Whether it was a barista preparing their order the moment they stepped into the store, or a CEO sending a personalized thank you note for doing business, this resource spoke to why great experiences matter, how they set CX leaders apart from laggards, and how organizations can move from one maturity level to the next.
