Avtex Thoughts: Blog Strategy & Content

Avtex Thoughts was developed as the keystone content portal for Avtex, designed to provide clients, industry experts, and thought leaders with easy access to resources ranging from blogs and whitepapers to videos and events. The blog component of Avtex Thoughts was strategically positioned to achieve two outcomes: generating top of funnel interest via evergreen snackable content, as well as showcasing ghostwritten thought leadership in order to build reputation and trust for internal Avtex subject matter experts.

Select examples from Avtex Thoughts are available below, and the full site can be accessed here.